People really really love to love hating PETA, which is probably why PETA remains one of the more effective non-profits around.

In an especially tortured post yesterday, Best Week Ever’s Dan Hopper explains why he simply cannot post the lastest controversial ad from PETA, recently barred from appearing during the Super Bowl:

I didn’t want to post PETA’s REJECTED SUPER BOWL AD OMGGGG SO CONTROVERSIALLLLL!!!! because it’s obviously a calculated attempt by PETA to say “check out this commercial we made that THE MAN refused to air,” even though they clearly had no intention to actually pay for Super Bowl airtime.

Needless to say, he posted the ad.

He concludes with some impassioned non-profit existential crisis-bait:

Why does PETA still exist? This is nonsense.

But it’s easy: PETA still exists because Dan Hopper still posted that ad, even though he didn’t want to.

Don’t look now! PETA owns you.